all Products Design Graphic Arts Hardcover Books

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations

DiMarco, John

Select Format

Print Book

Hardcover

Item Condition New

$100.95 USD $126.19 USD

$100.95 USD

~~$126.19 USD~~ $100.95 USD

Sale Sold out

Shipping calculated at checkout.

Quantity

View full details

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises

A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors

Accessories:

No Accessory

Publisher

WILEY

Bisac Major Subject

Design

Binding Type

Hardcover

Country Of Origin

Number Of Units

Length

9.8 Inches

Barcode Indicator

EAN

Width

7.5 Inches

Publication Date

1970-01-01

Height

0.6 Inches

ISBN 10

1119118905

Weight

1.1 Pounds

Book EAN

9781119118909

Target Audiance

Adults

User reviews will be displayed here...

Item added to your cart

Communications Writing and Design: The Integrated Manual for Marketing, Advertising, and Public Relations