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Captivate: The Science of Succeeding with People

by Vanessa Van Edwards

Practical frameworks for reading social situations

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AlbakiReads Editorial

Practical frameworks for reading social situations

Vanessa Van Edwards presents social interaction as something that can be observed and approached with practical systems. The book ranges across networking, conversation, facial expressions, first impressions, and building rapport, with examples spanning work, home, and social settings. Its organizing idea is that noticing patterns in behavior can help people make more deliberate choices in everyday interactions. The description also frames these tools as grounded in the author’s study of human behavior, while making broad claims about their effects; those claims belong to the book’s pitch, not a guarantee of results.

Good fit for readers who enjoy

  • People who want structured approaches to networking and social situations
  • Readers interested in facial expressions and conversation techniques
  • Those seeking practical material on rapport in settings such as interviews, negotiations, and presentations

Themes

Human behaviorSocial interactionNonverbal communicationConversationRapport and influence

Based on publisher information and book metadata.

Book overview

Do you feel awkward at networking events? Do you wonder what your date really thinks of you? Do you wish you could decode people? You need to learn the science of people.

As a human behavior hacker, Vanessa Van Edwards created a research lab to study the hidden forces that drive us. And she's cracked the code. In Captivate, she shares shortcuts, systems, and secrets for taking charge of your interactions at work, at home, and in any social situation. These aren't the people skills you learned in school. This is the first comprehensive, science backed, real life manual on how to captivate anyone--and a completely new approach to building connections.

Just like knowing the formulas to use in a chemistry lab, or the right programming language to build an app, Captivate provides simple ways to solve people problems. You'll learn, for example...

- How to work a room: Every party, networking event, and social situation has a predictable map. Discover the sweet spot for making the most connections.
- How to read faces: It's easier than you think to speed-read facial expressions and use them to predict people's emotions.
- How to talk to anyone: Every conversation can be memorable--once you learn how certain words generate the pleasure hormone dopamine in listeners.

When you understand the laws of human behavior, your influence, impact, and income will increase significantly. What's more, you will improve your interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation--negotiations, interviews, parties, and pitches. You'll never interact the same way again.
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