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Business Analytics: Progress on Applications in Asia Pacific

by Sanz Jorge L C

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Book Overview Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understa...

Technological advances in the last five years have allowed organizations to use Business Analytics to provide insights, increase understanding and it is hoped, gain the elusive 'competitive edge'. The rapid development of Business Analytics is impacting all enterprise competences profoundly and classical business professions are being redefined by a much deeper interplay between business and information systems.

As computing capabilities for analysis has moved outside the IT glass-house and into the sphere of individual workers, they are no longer the exclusive domain of IT professionals but rather accessible to all employees. Complex open-source data analytics packages and client-level visualization tools deployed in desktops and laptops equip virtually any end-user with the instruments to carry out significant analytical tasks. All the while, the drive to improve 'customer experience' has heightened the demand for data involving customers, providers and entire ecosystems.

In response to the proliferation of Business Analytics, a new Center and Masters of Science Program was introduced at the National University of Singapore (NUS). The Center collaborates with over 40 different external partner organizations in Asia-Pacific with which all MSBA students undertake individual projects. Business Analytics: Progress on Applications in Asia Pacific provides a useful picture of the maturity of the Business Analytics domain in Asia Pacific.

For more information about the Business Analytics Center at NUS, visit the website at: http: //msba.nus.edu/

Book Details Format: Paperback | Pages: 863 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9813149302
FormatPaperback
Pages863
LanguageEnglish
ISBN9813149302
EAN9789813149304
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight2.2 Pounds
Length9.0 Inches
Width6.0 Inches
Height1.2 Inches
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