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Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm

Miles, Josh

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Paperback

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In the past, most professional services firms could get by simply relying on traditional marketing tactics. For most firms, networking, attending benefit dinners, advertising in the Yellow Pages, and merely adding the new partner's name to the office sign was enough to stay top of mind. Today, everything has changed. Even traditional industries need to figure out how to differentiate and compete in our digital, socially-networked society. Bold Brand is a process that any professional services firm can follow to identify, develop, and leverage their brand essence to market themselves in a truly unique way. Today's professional services marketers know that if they want to stand out, they have to do something different. Read Bold Brand to find out how, and get ready to get Bold!

Accessories:

No Accessory

Publisher

CMI BOOKS

Bisac Major Subject

Design

Binding Type

Paperback

Country Of Origin

Number Of Units

Length

9.0 Inches

Barcode Indicator

EAN

Width

6.0 Inches

Publication Date

2012-06-20

Height

0.56 Inches

ISBN 10

0983330743

Weight

0.8 Pounds

Book EAN

9780983330745

Target Audiance

Adults

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Bold Brand: The New Rules for Differentiating, Branding, and Marketing Your Professional Services Firm