Beyond the Dark Arts
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Book Overview Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergree...
Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing.
The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.
Book Details Format: Hardcover | Pages: 313 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9811276056
FormatHardcover
Pages313
LanguageEnglish
ISBN9811276056
EAN9789811276057
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.35 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.75 Inches
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