Hollywood storytelling for business communication
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Hollywood storytelling for business communication
Matthew Luhn’s guide takes principles of Pixar-style storytelling and applies them to business communication. Its central connection is between the work of shaping a story and the needs of entrepreneurs and marketers who have ideas to convey. The supplied description does not identify particular techniques, so the book is best understood here as a business-oriented introduction to storytelling principles, not a guide to any specific method.
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