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Basics Advertising 01: Copywriting

Bowdery, Robert

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Paperback

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$32.95 USD $47.07 USD

$32.95 USD

~~$47.07 USD~~ $32.95 USD

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This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well.

Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience - or indeed anyone!

Accessories:

No Accessory

Publisher

AVA PUB

Bisac Major Subject

Design

Binding Type

Paperback

Country Of Origin

Number Of Units

Length

9.0 Inches

Barcode Indicator

ISBN

Width

6.2 Inches

Publication Date

1970-01-01

Height

0.7 Inches

ISBN 10

294037368X

Weight

1.15 Pounds

Book EAN

9782940373680

Target Audiance

Adults

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Basics Advertising 01: Copywriting