Building a personal brand beyond sport
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Building a personal brand beyond sport
Jeremy Darlow’s guide connects personal branding with the longer-term prospects of an athletic career. It presents brand-building as something athletes can work on at any level, with attention to developing influence and carrying the value of athletic accomplishments into life beyond competition. The book’s scope therefore reaches beyond marketing during an active sports career to consider how athletes might use that identity and experience in their future. Its central subject is the relationship between sport, personal brand, and opportunity after—or outside—the playing field.
Based on publisher information and book metadata.
The athlete's guide to building a personal brand and a future beyond sports.
Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports.
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