Architecting Experience
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Book Overview In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today i...
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.
Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?" The quick answer to this is "through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience", but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.
Book Details Format: Paperback | Pages: 268 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 981472565X
FormatPaperback
Pages268
LanguageEnglish
ISBN981472565X
EAN9789814725651
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.9 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.6 Inches
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