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Another World: The Drama Behind Daytime TV's Only 90-Minute Soap

by Tom Lisanti

A turning point in daytime television

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AlbakiReads Editorial

A turning point in daytime television

The book examines Another World’s 1978–1982 shift from a one-hour to a 90-minute broadcast, tracing the decision’s connection to two companion soaps, Lovers and Friends and For Richer, For Poorer, and to the expansion’s eventual reversal. Its account is built around interviews with cast and crew from all three programs, bringing production challenges and creative disagreements into a broader history of the experiment. The coverage also includes a portrait of producer Paul Rauch and rare photographs. The result is a focused look at how one scheduling and format change intersected with the fortunes of several daytime dramas.

Good fit for readers who enjoy

  • Fans of Another World and daytime soap operas
  • Readers interested in television production and behind-the-scenes accounts
  • Those researching the history of American daytime television

Themes

Daytime television historySoap opera productionFormat changes and programming decisionsCreative collaboration and conflict

Based on publisher information and book metadata.

Book overview

Another World was one of daytime television's longest-running and most innovative soap operas, airing on NBC for thirty-five years (1964-1999). But its boldest experiment-a shift from sixty to ninety minutes-sparked one of the most turbulent periods in its history.

 

Another World: The Drama Behind Daytime TV's Only 90-Minute Soap explores the pivotal years 1978-1982, revealing what led to the expansion-and its eventual reversal. At the center of the story are the failed companion soaps Lovers and Friends and For Richer, For Poorer, whose struggles helped shape this unprecedented decision.

 

Through candid interviews from cast and crew from all three soaps, this book offers a revealing, behind-the-scenes look at the creative clashes, challenges, and triumphs of daytime television-along with an unfiltered portrait of influential producer Paul Rauch. Interviewees include director Barnet Kellman; actors Richard Backus, Richard Bekins, Vicky Dawson, Maeve Kinkead, Dorothy Lyman, Janice Lynde, Laura Malone, Christopher Marcantel, Petronia Paley, Juli Philips, Tracy Brooks Swope, Paul Tinder and others,

 

Featuring rare photos and insider accounts, this is a compelling look at a unique and dramatic time in TV history.

 

Tom Lisanti is an award-winning author of Texas: An Oral History of Daytime TV's Answer to Dallas and eleven other books on film and television.

 

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