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Amp It Up: Leading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity

by Frank Slootman

A leadership framework for organizational growth

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Awards & Recognition

  • Bestseller

    USA Today bestseller

AlbakiReads Editorial

A leadership framework for organizational growth

Frank Slootman presents a leadership approach centered on raising expectations, creating urgency, and increasing intensity as a company grows. The book connects those principles to practical choices about aligning teams, setting priorities, and executing consistently, while arguing that stronger performance does not always require major changes to staffing, structure, or business model. Its emphasis is on the leader’s role in challenging established habits and keeping the organization focused on its mission. The result is a management-oriented account of how to organize a company around growth, combining broad principles with tactical guidance.

Good fit for readers who enjoy

  • Executives and managers seeking a framework for leading organizational growth.
  • Founders and entrepreneurs interested in aligning teams and improving execution.
  • Readers exploring leadership approaches to scaling companies.

Themes

LeadershipOrganizational growthExecution and urgencyTeam alignmentChallenging the status quo

Based on publisher information and book metadata.

Book overview

Wall Street Journal, USA Today, and Publishers Weekly Bestseller

The secret to leading growth is your mindset

Snowflake CEO Frank Slootman is one of the tech world's most accomplished executives in enterprise growth, having led Snowflake to the largest software IPO ever after leading ServiceNow and Data Domain to exponential growth and the public market before that. In Amp It UpLeading for Hypergrowth by Raising Expectations, Increasing Urgency, and Elevating Intensity, he shares his leadership approach for the first time.

Amp It Up delivers an authoritative look at what it takes to transform an organization for maximum growth and scale. Slootman shows that most leaders have significant room to improve their organization's performance without making expensive changes to their talent, structure, or fundamental business model--and they don't need to bring in an army of consultants to do it. What they do need is to align people around what matters and execute with urgency and intensity every day.

Leading for unprecedented growth means declaring war on mediocrity, breaking the status quo, and making conflicted choices daily, all with a relentless focus on the mission. Amp It Up provides the first principles to guide that change, and the tactical advice for organizing a company around them.

Perfect for executives, entrepreneurs, founders, managers, and leaders of all kinds, Amp It Up is a must-read resource for anyone who seeks to unleash the growth potential of a company and scale it to heights they never thought possible.

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