"A Study on Investors' Preferences Towards Investing in Mutual Funds" explores the factors influencing individuals' choices when selecting mutual funds. The study focuses on key determinants such as risk tolerance, return expectations, liquidity needs, tax benefits, and market awareness. It examines demographic influences like age, income, and education on investment behavior, offering insights into trends such as the preference for equity funds among younger investors or debt-oriented funds among risk-averse individuals. The research also highlights the role of financial literacy and regulatory factors in shaping decisions. By employing surveys, interviews, and data analysis tools, the study aims to provide actionable recommendations for fund managers, policymakers, and investors to better align products with preferences. The findings underscore the growing importance of mutual funds in financial planning, emphasizing the need for tailored investor education and innovative fund offerings.