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  • 2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus by Ian Hammersley book cover
  • 2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus by Ian Hammersley book cover
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2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus

by Ian Hammersley

A growth guide built around e-commerce experience

$27.61 USD
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AlbakiReads Editorial

A growth guide built around e-commerce experience

Ian Hammersley’s guide draws on the authors’ work with e-commerce businesses and their agency, Smartebusiness. Its stated focus is growth: using investment more effectively and mapping a route toward a larger online shop. The title highlights seven unexpected KPIs, positioning measurement as a central part of the book’s approach. The description also frames the material as lessons gathered over a decade of building e-commerce businesses, giving the book a practical business-and-marketing emphasis. The publisher names clients including Naked Wines, AGA, Siemens and Comic Relief as part of the authors’ professional background.

Good fit for readers who enjoy

  • E-commerce shop owners seeking guidance on growth and business measurement.
  • Readers interested in direct marketing and practical e-commerce strategy.
  • Business professionals curious about agency experience with online retail.

Themes

E-commerce growthKey performance indicatorsMarketing and investmentBuilding online businesses

Based on publisher information and book metadata.

Book overview

A blow-by-blow account of growing some of the biggest e-commerce sites in the UK. Ten years in the making, learn the shortcuts to rapid e-commerce growth. This book will position you to drive more growth from the same investment and in half the time. Uncover the simple roadmap to growing a large and successful e-commerce shop.

Written by Ian Hammersley & Mark Hammersley, two brothers who have been on the front line of e-commerce from day one. Together they run one of the UK's most successful e-commerce agencies, smartebusiness.

Smartebusiness is famous for building its biggest clients from the ground up.

About The Authors

Ian & Mark Hammersley are directors of global e-commerce agency Smartebusiness. They have worked in e-commerce for over 15 years for clients including Naked Wines, AGA, Siemens and Comic Relief.

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