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When Women Ran Fifth Avenue: Glamour and Power at the Dawn of American Fashion

by Julie Satow

Women shaping American department-store culture

Regular price $18.34 USD
Regular price $30.57 USD Sale price $18.34 USD
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Paperback New English

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Awards & Recognition

  • Bestseller

    New York Times bestseller

  • Editorial selection

    Vogue Best Book of the Year

    Named a Best Book of the Year by Vogue, as reported in the supplied description.

  • Critical praise

    Praise from The Washington Post

    The Washington Post describes the book as compelling and colorful.

AlbakiReads Editorial

Women shaping American department-store culture

Julie Satow’s account uses the careers of Hortense Odlum, Dorothy Shaver, and Geraldine Stutz to trace changing possibilities for women in American retail. Their stories span the 1930s through the 1960s, from Odlum’s move from housewife to head of Bonwit Teller to Shaver’s promotion of American designers and Stutz’s reimagining of Henri Bendel. The department store emerges as more than a place to shop: it was a workplace and cultural space where women built influence, even as men owned the buildings. Fashion, business leadership, and the rise of the modern department store meet in this history of the people who helped shape its public face.

Good fit for readers who enjoy

  • Readers interested in women’s history and business leadership.
  • Readers curious about American department stores and fashion history.
  • Readers seeking biographical accounts set across the 1930s–1960s.

Themes

Women and business leadershipDepartment-store cultureAmerican fashionRetail and gender

Based on publisher information and book metadata.

Book overview

NEW YORK TIMES BESTSELLER - A glittering portrait of the golden age of American department stores and of three visionary women who led them, from the award-winning author of The Plaza.

A BEST BOOK OF THE YEAR: Vogue, Smithsonian, New York Post, and Financial Times

"Ms. Satow's carefully researched book is compulsively readable: I found myself dashing through it like a novel. She portrays the women with verve; we get a glimpse into their lives, as well as a sense of what it was like at each of these retail meccas." --The Wall Street Journal

"Compelling and colorful" --The Washington Post


The twentieth century American department store: a palace of consumption where women, shopper and shopgirl alike, could stake out a newfound independence. Whether in New York, Chicago, or on Main Street, USA, men owned the buildings, but inside, women ruled.

In this hothouse atmosphere, three women rose to the top. In the 1930s, Hortense Odlum of Bonwit Teller came to her husband's department store as a housewife and wound up running the company. Dorothy Shaver of Lord & Taylor championed American designers during World War II--before which US fashions were almost exclusively Parisian copies--becoming the first businesswoman to earn a $1 million salary. And in the 1960s Geraldine Stutz of Henri Bendel re-invented the look of the modern department store and inspired a devoted following of ultra-chic shoppers as well as decades of copycats. Journalist Julie Satow draws back the curtain on three visionaries in this stylish account, rich with personal drama and trade secrets, and showcases the women who made that beautifully curated world go round.
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