What's Behind Your Brand?: A Style Guide for Humanizing Your Content
Regular price
$21.58 USD
Regular price
$35.97 USD
Sale price
$21.58 USD
Unit price
per
You save $14.39 USD (40%)
In stock — Ships within 1–2 business days
Format
Print BookCurrently viewing
Hardcover
$21.58 USD$35.97 USD
Print BookAvailable
Paperback
$17.67 USDSecure CheckoutYour data is protected
Fast U.S. ShippingShips within 1–2 business days
Authentic Titles100% Genuine Books
Book Overview This book is for anyone who designs, writes, publishes, or selects content for humans.What's Behind Your Brand? provides a unique perspec...
This book is for anyone who designs, writes, publishes, or selects content for humans.
What's Behind Your Brand? provides a unique perspective on how word choice and images can bring people in-or shut them out-of your brand's message. Dr. Jen O'Ryan dives into the nuance of writing, publishing, and designing content in which your audience is genuinely reflected. She outlines ways to incorporate the human experience and remove barriers that detract from your message.
Through humor, heartfelt anecdotes, and a deep understanding of human behavior, Jen breaks down the "why" behind the "how" and provides examples for practical application. The result is a guide on peeling back your brand and moving content from optimized to humanized.
What's Behind Your Brand? explores:
- Patterns across images and language (absences, bias, inequities, appropriation, stereotypes)
- Unexpected places where bias and other barriers can hide
- Common issues, alternatives, and how to avoid them in the first place
- Strategies for navigating change, within your organization and within yourself
Book Details Format: Hardcover | Publisher: INDEPENDENT CAT | ISBN: 9798218386
FormatHardcover
ISBN9798218386
EAN9798218386269
PublisherINDEPENDENT CAT
Publication Date2024-02-29
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight0.74 Pounds
Length8.5 Inches
Width5.5 Inches
Height0.44 Inches
Shipping & Returns Fast, reliable shipping and easy returns on eligible items.
Most orders ship within 1–2 business days with fast, reliable U.S. delivery.
Eligible items can be returned within 30 days in line with our store return policy.
Why shop with AlbakiReads
Fresh Inventory from Major Publishers
Sourced through trusted book distributors, with fresh titles added regularly.
Secure Checkout
Your payment information is encrypted and protected every step of the way.
Fast U.S. Shipping
Most orders ship within 1–2 business days.
Books for Every Kind of Reader
From page-turners to timeless classics—find your next favorite read.
