{"product_id":"what-lego-9780593092941-new","title":"What Is Lego?","description":"\u003cb\u003eFind out how these fun, stackable blocks became the most popular toys in the world.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always \"play well\"--encouraging children to use their imagination and build whatever they can dream up. \u003cbr\u003e\u003cbr\u003eIn this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.","brand":"PENGUIN WORKSHOP","offers":[{"title":"New","offer_id":67623494058274,"sku":"9780593092941-new","price":10.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780593092941.jpg?v=1793182833","url":"https:\/\/www.albakireads.com\/products\/what-lego-9780593092941-new","provider":"AlbakiReads","version":"1.0","type":"link"}