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We're Not Selling, We're Winning: The Simple Blueprint That Grew Our Practice from $280K to $4M

by Kurt Steele

A practice-growth blueprint for independent optometrists

Regular price $25.14 USD
Regular price $39.29 USD Sale price $25.14 USD
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AlbakiReads Editorial

A practice-growth blueprint for independent optometrists

Kurt Steele’s book presents business systems for building and managing an independently owned optometry practice. Its subjects include hiring, leadership, performance metrics, and patient relationships, with the stated aim of growing a practice without making interactions feel like sales. The publisher description also connects practice management with the future of independent optometry, framing the work as relevant to the profession as well as to an individual clinic. The $280K-to-$4M figure appears in the title as the growth behind the book’s blueprint.

Good fit for readers who enjoy

  • Independent optometrists seeking ideas on practice growth and operations
  • Optometry practice owners interested in hiring, team leadership, and metrics
  • Readers exploring patient relationships in a clinical business setting

Themes

Independent optometryPractice growth and business systemsHiring and leadershipPatient relationships

Based on publisher information and book metadata.

Book overview

The number of independently owned optometry practices has fallen from nearly 75 percent to less than half, and the trend continues. Dr. Kurt Steele believes it is time to reverse that.

 

In We're Not Selling, We're Winning, Dr. Steele reveals the proven business systems that helped him build a $4 million practice while working fewer hours and creating a team that truly loves coming to work. From hiring and leadership to metrics and creating stronger patient relationships without ever feeling like you're selling, this book has the blueprint for successfully reaching your goals.

 

You will learn how to grow your practice, lead with confidence, and strengthen the profession for future generations. When independent optometrists thrive, everyone wins-the doctors, our patients, our teams, and our entire field.

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