Usability Testing for Survey Research
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AlbakiReads Editorial A practical framework for testing surveys before they go live
A practical framework for testing surveys before they go live
Survey pretesting is approached here through usability methods: observing where a questionnaire, its instructions, or its delivery format creates difficulties, then using those findings to refine the instrument. The book lays out how to plan and conduct tests, analyze observations, and communicate results, while treating time and budget as practical design constraints. Its scope extends beyond a single questionnaire format, covering paper, mixed-mode, and interviewer-administered surveys as well as related materials such as project websites. The emphasis on iterative modification makes it a process-oriented resource for improving survey tools throughout development.
Good fit for readers who enjoy
- Survey researchers building or pretesting questionnaires
- Research teams working across paper, mixed-mode, or interviewer-administered surveys
- Practitioners seeking ways to adapt usability testing to limited budgets and timelines
Themes
Survey pretestingUsability testingQuestionnaire designResearch methodsIterative improvement
Based on publisher information and book metadata.
Book Overview Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in a...
Usability Testing for Survey Research provides researchers with a guide to the tools necessary to evaluate, test, and modify surveys in an iterative method during the survey pretesting process. It includes examples that apply usability to any type of survey during any stage of development, along with tactics on how to tailor usability testing to meet budget and scheduling constraints.
The book's authors distill their experience to provide tips on how usability testing can be applied to paper surveys, mixed-mode surveys, interviewer-administered tools, and additional products.
Readers will gain an understanding of usability and usability testing and why it is needed for survey research, along with guidance on how to design and conduct usability tests, analyze and report findings, ideas for how to tailor usability testing to meet budget and schedule constraints, and new knowledge on how to apply usability testing to other survey-related products, such as project websites and interviewer administered tools.
Book Details Format: Paperback | Pages: 250 | Language: English | Publisher: MORGAN KAUFMANN PUBL INC | ISBN: 0128036567
FormatPaperback
Pages250
LanguageEnglish
ISBN0128036567
EAN9780128036563
PublisherMORGAN KAUFMANN PUBL INC
Publication Date2017-02-20
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.97 Pounds
Length9.25 Inches
Width7.5 Inches
Height0.53 Inches
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