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Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

by Patricia Kong

An evidence-based framework for navigating organizational uncertainty

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AlbakiReads Editorial

An evidence-based framework for navigating organizational uncertainty

Built around Scrum.org’s Evidence-Based Management framework, this guide examines how organizations can use goals, agile metrics, experimentation, and rapid feedback to make progress when plans cannot account for changing conditions. The authors frame EBM as an empirical approach: teams gather evidence, learn from outcomes, and adapt their next steps instead of treating deviations from an original plan as automatic failure. Anonymized real-world cases show how goals and measurements can be articulated to support self-management and business agility. Alongside practical measurement questions, the book connects organizational effectiveness with transparency, trust, learning, and a clearer sense of purpose.

Good fit for readers who enjoy

  • Agile, Scrum, and software-development leaders working on organizational change
  • Managers seeking ways to connect metrics with goals and demonstrated value
  • Teams interested in experimentation, feedback loops, and evidence-informed decision-making

Themes

Evidence-Based ManagementBusiness agilityAgile metricsExperimentation and feedbackOrganizational learning

Based on publisher information and book metadata.

Book overview

Leverage Evidence-Based Management, a scientific method, to enable organizations to achieve goals under conditions of uncertainty.

 

Organizations often believe in the certainty of their plans and see every deviation from the plan as a sign of failure. They view the organization as a machine for creating and executing plans instead of looking at it as a responsive organism, attentive to the changes in its environment. In a world of uncertainties, organizations need to be capable of reinventing themselves every day based on new information.

 

In Unlocking Business Agility with Evidence-Based Management, authors Patricia Kong, Todd Miller, Kurt Bittner, and Ryan Ripley use the framework developed by Scrum.org called Evidence-Based Management (EBM). EBM is an empirical approach that helps organizations use experimentation and rapid feedback to progress toward goals. This path is not always obvious or straightforward, but that is a benefit: in a complex and changing world, the path toward goals will always be uncertain. EBM helps organizations use new data to adapt their plan toward their goals.

 

Throughout the book, the authors present stories and experiences that illustrate how EBM can be applied to set better goals and then leverage empiricism to achieve those goals using feedback, learning, and evidence. This definitive guide will help your organization identify its true purpose, improve its ability to reach goals, and build a culture of trust, transparency, and growth.

  • Clarify goals and demonstrate value, success, and progress using agile metrics
  • Progress toward goals in uncertain and rapidly changing circumstances
  • Embrace empiricism and experimentation to find solutions for complex problems
  • Find real-world anonymized case studies on how to articulate goals and measurements in a way that fosters self-management and business agility

 

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