Things the Brand Gurus don't want you to know (2nd Edition): A practical guide....it will make and save you money
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Book Overview Get the professional insights behind: - How do you create and maintain a profitable brand? How do you write a brief? How do you know if y...
Get the professional insights behind: -
- How do you create and maintain a profitable brand?
- How do you write a brief?
- How do you know if your advertising is a failure? What is the best way to judge it?
- How do you choose an advertising agency? What are the pitfalls to look out for?
- Why is it that mavericks create great brands?
- Undermining honesty.
- The value of being small
- How can people become brands?
- The many other ways to successfully promote your company or brand, without using expensive advertising.
- How to create a website that fully engages your customers and increases your profits.
- How to create and use Social Media effectively.
- How to create your own advertising.
- Using, and creating Print, Radio, TV, and Billboard advertising.
- Where can you find the best research about your customers?
- How to create and use promotional ideas.
- Where will it all end? What are the trends?
Book Details Format: Paperback | Pages: 244 | Language: English | Publisher: INDEPENDENT CAT | ISBN: 0994717490
FormatPaperback
Pages244
LanguageEnglish
ISBN0994717490
EAN9780994717498
PublisherINDEPENDENT CAT
Publication Date2018-01-25
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.87 Pounds
Length8.27 Inches
Width5.83 Inches
Height0.66 Inches
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