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Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

by Malcolm Gladwell

When social contagion turns troubling

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Awards & Recognition

  • Bestseller

    New York Times bestseller

    Described in the supplied metadata as a New York Times bestseller.

AlbakiReads Editorial

When social contagion turns troubling

Returning to the subject of social epidemics explored in The Tipping Point, Malcolm Gladwell examines how contagious phenomena can be used for social engineering. The book connects varied cases—from Los Angeles bank robberies and a consequential 1970s television show to a northern California experiment—with broader questions about community, institutions, and collective behavior. It also offers alternate histories of the COVID and opioid epidemics. These episodes bring the book’s central inquiry into view: how social tipping points emerge, and what their darker consequences can reveal about the forces shaping modern life.

Good fit for readers who enjoy

  • Readers interested in social psychology and how behaviors or ideas spread.
  • Readers who enjoy nonfiction that develops broader questions through varied case studies.
  • Readers seeking a follow-up to Gladwell’s earlier exploration of tipping points.

Themes

Social epidemics and contagionSocial engineeringCollective behaviorCOVID and the opioid crisis

Based on publisher information and book metadata.

Book overview

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns in this New York Times bestseller that reframes the lessons of The Tipping Point in a startling and revealing light.

Why is Miami ... Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what does it mean for racial harmony? In this provocative new work, Malcolm Gladwell returns for the first time in twenty-five years to the subject of social epidemics and tipping points, this time with the aim of explaining the dark side of contagious phenomena.

Through a series of riveting stories, Gladwell traces the rise of a new and troubling form of social engineering. He takes us to the streets of Los Angeles to meet the world's most successful bank robbers, rediscovers a forgotten television show from the 1970s that changed the world, visits the site of a historic experiment on a tiny cul-de-sac in northern California, and offers an alternate history of two of the biggest epidemics of our day: COVID and the opioid crisis.

Revenge of the Tipping Point is Gladwell's most personal book yet. With his characteristic mix of storytelling and social science, he offers a guide to making sense of the contagions of modern world. It's time we took tipping points seriously.

Most Anticipated in: AARP Associated Press Time MagazineOprah DailyChicago TribuneLiterary HubPublishers WeeklyPublishers Lunch
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