Quantifying the User Experience: Practical Statistics for User Research
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Book Overview Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the...
Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website?
This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout.
Book Details Format: Paperback | Pages: 350 | Language: English | Publisher: MORGAN KAUFMANN PUBL INC | ISBN: 0128023082
FormatPaperback
Pages350
LanguageEnglish
ISBN0128023082
EAN9780128023082
PublisherMORGAN KAUFMANN PUBL INC
Publication Date2016-07-27
Edition2
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.41 Pounds
Length9.25 Inches
Width7.5 Inches
Height0.77 Inches
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