{"product_id":"promoters-playbook-mastering-live-music-industry-9798312598056-new","title":"The Promoter's Playbook: Mastering the Live Music Industry","description":"\u003cp\u003e\u003cb\u003ePromote smarter, not louder.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eBuild shows that sell, settle clean, and scale.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe Promoter's Playbook is a field manual for concert promotion, written for people who want repeatable results, clean accounting, and leverage that lasts longer than a single night. It breaks promotion into real operations: show math, holds, contracts, marketing cadence, ticketing, staffing, settlement, and post-show retention.\u003c\/p\u003e\u003cp\u003eThis is not theory. It is a step-by-step system built around the constraints promoters actually face: thin margins, flaky partners, last-minute surprises, and the reality that most \"marketing advice\" ignores the deal terms that decide whether you win or lose.\u003c\/p\u003e\u003cp\u003eInside you'll build a working promotion workflow that covers: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eOffer structure, holds, and deal terms\u003c\/b\u003e that protect your downside\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eBudgets, break-evens, and pricing strategy\u003c\/b\u003e you can run in minutes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eMarketing timelines and content cadence\u003c\/b\u003e that match ticket velocity\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eTicketing strategy, ad spend discipline, and attribution basics\u003c\/b\u003e\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eSettlement, payroll, reporting, and reconciliations\u003c\/b\u003e that keep you safe\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eCrisis handling\u003c\/b\u003e for cancellations, underperformance, and disputes\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003e\u003cb\u003eScaling\u003c\/b\u003e from one-off shows to repeat routes and annual anchors\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIf you want a clean framework that tells you what to do, when to do it, and how to measure it, this is the playbook.\u003c\/p\u003e","brand":"INDEPENDENTLY PUBLISHED","offers":[{"title":"New","offer_id":51543428497698,"sku":"9798312598056-new","price":19.3,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9798312598056.jpg?v=1776379627","url":"https:\/\/www.albakireads.com\/products\/promoters-playbook-mastering-live-music-industry-9798312598056-new","provider":"AlbakiReads","version":"1.0","type":"link"}