The Power of Pull: What You Need to Know about Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
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Book Overview A serial entrepreneur shows how to harness customer demand to fuel your startup's growth. "A bracing, essential corrective to startup my...
A serial entrepreneur shows how to harness customer demand to fuel your startup's growth.
"A bracing, essential corrective to startup mythology." --Tom Eisenmann, professor of entrepreneurship, Harvard Business School
Rob Snyder followed all the traditional advice for launching a startup--he did his research, ran experiments, raised millions in venture capital--but his company struggled to get off the ground. It wasn't until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he's a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling.
In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur's hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you're beginning a startup journey, The Power of Pull is the guide you need.
Book Details Format: Hardcover | Publisher: BASIC BOOKS | ISBN: 1541705955
FormatHardcover
ISBN1541705955
EAN9781541705951
PublisherBASIC BOOKS
Publication Date2026-07-07
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight0.85 Pounds
Length8.4 Inches
Width5.8 Inches
Height1.1 Inches
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