{"product_id":"perfect-scent-year-inside-perfume-industry-paris-new-york-9780312425777-new","title":"The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York","description":"\u003cp\u003e\u003cb\u003eFrom \u003ci\u003eThe New York Times \u003c\/i\u003eperfume critic, a stylish, fascinating, unprecedented insider's view of \u003c\/b\u003e\u003cb\u003ethe global perfume industry, told through two creators working on two very different scents.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eNo journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the \u003ci\u003eNew York Times \u003c\/i\u003eperfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes--one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. \u003cbr\u003e\u003cbr\u003eWe follow Coty's mating of star power to the marketing of perfume, watching \u003ci\u003eSex and the City\u003c\/i\u003e's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? \u003cbr\u003e\u003cbr\u003eIn Paris at the elegant Herm\u003c\/p\u003e","brand":"PICADOR USA","offers":[{"title":"New","offer_id":67613505519906,"sku":"9780312425777-new","price":18.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780312425777.jpg?v=1793092799","url":"https:\/\/www.albakireads.com\/products\/perfect-scent-year-inside-perfume-industry-paris-new-york-9780312425777-new","provider":"AlbakiReads","version":"1.0","type":"link"}