New Directions in Behavioral Pricing
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Book Overview Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book ...
Behavioral pricing research is viewed as central to academic marketing research as well as strategic pricing. The objective of this book is to introduce new research directions in Behavioral Pricing. The book reviews and introduce snew directions for topics such as: valuing new currencies; affective price evaluations: How pain, pleasure and metacognitive feeling influence price evaluations; price fairness and dual-entitlement; communicating price changes; pay-what-you-want pricing; partitioning prices; crossing the efficiency frontier: Responses to bargains, etc. It investigates how consumers perceive, evaluate, and integrate prices with other factors to make value, fairness judgments and product and brand choices. Encompassing customer price-related attitudes, knowledge, cognitive processes, and behaviors, the book seeks to predict and explain customers' reactions to price strategies and associated psychological, physiological, and emotional processes.
Book Details Format: Hardcover | Pages: 187 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9811292221
FormatHardcover
Pages187
LanguageEnglish
ISBN9811292221
EAN9789811292224
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date2024-06-02
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight0.99 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.5 Inches
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