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To the Moon on a Plastic Bottl

by Dan Raviv

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Entrepreneurship and Israel’s lunar venture

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Paperback New English

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AlbakiReads Editorial

Entrepreneurship and Israel’s lunar venture

Project Beresheet—the effort to send an Israeli spacecraft to the moon—anchors this account of a younger generation of Israeli entrepreneurs. Dan Raviv and Linor Barel connect the project’s origins and challenges with broader examples of innovation, examining how Israel’s cultural habits, including argument and audacity, intersect with a knowledge-rich environment. The book moves between one ambitious space project and the wider entrepreneurial scene around it, presenting Beresheet as a window onto the people and cultural forces shaping that scene.

Good fit for readers who enjoy

  • Readers interested in Israeli entrepreneurship and innovation.
  • Those curious about Project Beresheet and the attempt to send an Israeli spacecraft to the moon.
  • Readers seeking an account that connects cultural context with technology ventures.

Themes

Israeli entrepreneurshipInnovation and technologyCultural influences on businessSpace exploration

Based on publisher information and book metadata.

Book overview

What's behind the entrepreneurship craze of Israel's young generation? Ten years after the phenomenal sensation of Start-Up Nation, Dan Raviv and Linor Barel explain how the chaotic, audacious cultural style of Israel has become a significant component in the success of young entrepreneurs operating in a knowledge-rich environment. Generous doses of chutzpah and the Jewish talent for endless argument enable Israel's youth to dare to dream big. The amazing story of Yariv Bash, Kfir Damari, and Yonatan Weintraub, the three young Israelis behind Project Beresheet (the first Israeli spacecraft to go all the way to the moon) is here woven between multiple examples of the Israeli innovation greenhouse and its cultural sources. A microcosm of the larger scene of this pioneering generation of young, daring Israeli entrepreneurs, the journey begins with a funny Facebook post and takes us through the decision to send a spacecraft to the moon despite no previous knowledge or financial means. By the time we reach the tension-filled landing, the entire nation is moonstruck .
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