Mkt Mgt Geographic Remote Indust Cluster
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Book Overview This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs ...
This book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.
Book Details Format: Hardcover | Pages: 505 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9814383058
FormatHardcover
Pages505
LanguageEnglish
ISBN9814383058
EAN9789814383059
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
EditionIllustrated
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.95 Pounds
Length9.0 Inches
Width6.2 Inches
Height1.3 Inches
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