Merriam's Guide to Naming
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Book Overview Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that h...
Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside you will find: - What worked for the world's biggest brands - The key criteria of a great name -What common advice is nonsense you should avoid -Creating, evaluating and implementing your name -Navigating the stumbling blocks that waste your time and cost you money -Dealing with the challenge of domain names -Addressing complex issues such as how the company name relates to product names and naming in mergers and acquisitions Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups--and scales for billion dollar global organizations.
Book Details Format: Paperback | Pages: 102 | Language: English | Publisher: RED TOAD PR | ISBN: 0982082924
FormatPaperback
Pages102
LanguageEnglish
ISBN0982082924
EAN9780982082928
PublisherRED TOAD PR
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.34 Pounds
Length9.21 Inches
Width6.14 Inches
Height0.21 Inches
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