Marketing Identities: The Invention of Jewish Ethnicity in Ost und West
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Book Overview Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized ...
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Book Details Format: Paperback | Pages: 246 | Language: English | Publisher: WAYNE ST UNIV PR | ISBN: 0814345190
FormatPaperback
Pages246
LanguageEnglish
ISBN0814345190
EAN9780814345191
PublisherWAYNE ST UNIV PR
Publication Date2018-02-05
EditionReissue
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.74 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.52 Inches
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