Manuals: Design and Identity Guidelines
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Book Overview In today's landscape, designers rely on digital templates to implement brand identities--fast, accurate, and easily updatable, these digi...
In today's landscape, designers rely on digital templates to implement brand identities--fast, accurate, and easily updatable, these digital manuals are now obligatory. But we have lost something in the transition to digital style guides, and the great printed standards manuals from the predigital era deserve a better fate than to be junked. This comprehensive study of corporate design manuals from the golden era of identity design makes a compelling case for their survival and continued appreciation.
The forty-two manuals featured have been expertly photographed, retaining all essential details, and are presented in a spacious and functional layout, allowing readers to fully appreciate these wonderful examples of sophisticated information design.
The photography is accompanied by a foreword by the late Massimo Vignelli, an afterword by designer Lance Wyman, and texts from Adrian Shaughnessy, Richard Danne (NASA designer), Martha Fleming (daughter of Allan Fleming, designer of the Canadian National Railway logo), Greg D'Onofrio, and Patricia Belen, alongside interviews with Armin Vit, Sean Perkins, John Lloyd, Michael Burke, Sean Wolcott, Liza Enebeis, and John Bateson.
Book Details Format: Hardcover | Pages: 600 | Language: English | Publisher: THAMES & HUDSON | ISBN: 0500028826
FormatHardcover
Pages600
LanguageEnglish
ISBN0500028826
EAN9780500028827
PublisherTHAMES & HUDSON
Publication Date2025-01-07
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight6.85 Pounds
Length11.3 Inches
Width9.5 Inches
Height1.9 Inches
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