Managing Customer Relationships and Building Loyalty
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Book Overview Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the...
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Book Details Format: Paperback | Pages: 75 | Language: English | Publisher: WS PROFESSIONAL | ISBN: 1944659366
FormatPaperback
Pages75
LanguageEnglish
ISBN1944659366
EAN9781944659363
PublisherWS PROFESSIONAL
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.25 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.16 Inches
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