{"product_id":"long-term-impact-marketing-compendium-9789813229792-new","title":"Long-Term Impact of Marketing: A Compendium","description":"\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cem\u003eLong-Term Impact of Marketing: A Compendium\u003c\/em\u003e summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important.\u003c\/p\u003e","brand":"WORLD SCIENTIFIC PUB CO INC","offers":[{"title":"New","offer_id":51543909335330,"sku":"9789813229792-new","price":248.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9789813229792.jpg?v=1776394272","url":"https:\/\/www.albakireads.com\/products\/long-term-impact-marketing-compendium-9789813229792-new","provider":"AlbakiReads","version":"1.0","type":"link"}