{"product_id":"little-bets-how-breakthrough-ideas-emerge-small-discoveries-9781439170434-new","title":"Little Bets: How Breakthrough Ideas Emerge from Small Discoveries","description":"\"An enthusiastic, example-rich argument for innovating in a particular way--by deliberately experimenting and taking small exploratory steps in novel directions. Light, bright, and packed with tidy anecdotes\" (The Wall Street Journal).What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins. Reporting on a fascinating range of research, from the psychology of creative blocks to the influential field of design thinking, Sims offers engaging and illuminating accounts of breakthrough innovators at work, and a whole new way of thinking about how to navigate uncertain situations and unleash our untapped creative powers.","brand":"FREE PR","offers":[{"title":"New","offer_id":67613544186146,"sku":"9781439170434-new","price":17.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9781439170434.jpg?v=1793093991","url":"https:\/\/www.albakireads.com\/products\/little-bets-how-breakthrough-ideas-emerge-small-discoveries-9781439170434-new","provider":"AlbakiReads","version":"1.0","type":"link"}