{"product_id":"kickstarter-success-tactical-guide-crowdfunding-9780648301318-new","title":"Kickstarter Success: A Tactical Guide to Crowdfunding","description":"\u003cp\u003e\u003cb\u003eHOW I RAISED OVER $1,000,000 ON KICKSTARTER, BUILT A $10M+ PRODUCT BUSINESS, AND TOOK IT ALL THE WAY TO THE AUSTRALIAN STOCK EXCHANGE (CYQ: ASX).\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMost Kickstarter campaigns fail. Roughly 81% of them, in fact. In hardware - the toughest category - it's even worse.\u003cbr\u003eThis book is the playbook I used to hit a 100% success rate across three campaigns, raise over $1,000,000, build a global product business doing more than $10M in sales, and list it on the main board of the Australian Securities Exchange.\u003cbr\u003eIt's not theory. It's not a curated round-up of other people's wins. It's the tactical, behind-the-scenes account of what actually worked - and what nearly broke us - written from inside the campaigns I ran. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHO THIS BOOK IS FOR\u003c\/b\u003e\u003cbr\u003eFounders and creators planning a Kickstarter, Indiegogo, or any crowdfunding launch. First-timers who want to skip the painful lessons. Repeat creators who want a sharper edge. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eWHAT YOU'LL LEARN\u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to build the audience BEFORE you launch (the part that decides whether you fund or fail)\u003c\/li\u003e\n\u003cli\u003eHow to get media coverage from the outlets your backers actually read\u003c\/li\u003e\n\u003cli\u003eHow to manufacture in China without getting burned on terms, tooling, or quality\u003c\/li\u003e\n\u003cli\u003eHow to navigate international shipping and logistics for backers around the world\u003c\/li\u003e\n\u003cli\u003eHow to price, package, and position for retail vs Amazon vs direct-to-consumer\u003c\/li\u003e\n\u003cli\u003eThe 'bits and bobs' nobody tells you - approvals, copycats, press packs, payment terms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"LIGHTNING SOURCE INC","offers":[{"title":"New","offer_id":67613545595170,"sku":"9780648301318-new","price":13.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780648301318.jpg?v=1793094032","url":"https:\/\/www.albakireads.com\/products\/kickstarter-success-tactical-guide-crowdfunding-9780648301318-new","provider":"AlbakiReads","version":"1.0","type":"link"}