Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence
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AlbakiReads Editorial Agriculture, sustainability, and AI through a marketing lens
Agriculture, sustainability, and AI through a marketing lens
This edited volume connects farm operations with the market-facing work of communicating environmental commitments. It examines how AI is presented as a tool for precision agriculture, resource management, crop-yield improvement, and data-informed marketing, alongside broader questions of sustainable development and resilience in the agricultural sector. Green branding and marketing sit alongside technical and environmental concerns, framing sustainability as both an operational and consumer-facing issue. The book brings these intersecting domains together around the environmental and social challenges associated with modern agriculture.
Good fit for readers who enjoy
- Researchers and academics studying sustainable agriculture, marketing, or AI
- Agricultural and environmental professionals interested in precision-agriculture applications
- Business owners and marketers working with sustainability-focused agricultural products
Themes
Precision agricultureGreen marketing and brandingArtificial intelligenceSustainable developmentAgricultural resilience
Based on publisher information and book metadata.
Book Overview As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which em...
As consumers prioritize sustainability, agricultural producers are seeking new ways to meet this demand through green marketing, which emphasizes the ecological benefits of their products. AI technologies play a crucial role in this integration by optimizing farming operations, from precision agriculture that minimizes resource use to data-driven insights that inform marketing strategies. By utilizing AI, farmers can improve crop yields and reduce environmental impact while communicating their sustainability efforts to consumers. This approach supports environmental sustainability and creates a more resilient agricultural sector that aligns with the values of modern consumers. Integrating Agriculture, Green Marketing Strategies, and Artificial Intelligence explores the intersection of agriculture, green marketing strategies, and AI within the context of sustainability. It examines the integration of these diverse domains, providing transformative insights into addressing pressing environmental and social challenges. This book covers topics such as precision agriculture, sustainable development, branding, and marketing, and is a useful resource for data scientists, environmental scientists, business owners, marketers, agriculturalists, academicians, and researchers.
Book Details Format: Paperback | Publisher: IGI GLOBAL | ISBN: 9798369364
FormatPaperback
ISBN9798369364
EAN9798369364697
PublisherIGI GLOBAL
Publication Date2024-12-26
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight2.34 Pounds
Length10.0 Inches
Width7.0 Inches
Height1.25 Inches
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