Influence: The Psychology of Persuasion
Regular price
$27.46 USD
Regular price
$45.77 USD
Sale price
$27.46 USD
Unit price
per
You save $18.31 USD (40%)
In stock — Ships within 1–2 business days
Format
Print Book
Currently viewing
Hardcover
$27.46 USD
$45.77 USD
Secure CheckoutYour data is protected
Fast U.S. ShippingShips within 1–2 business days
Authentic Titles100% Genuine Books
Book Overview The foundational and wildly popular go-to resource for the science of influence and persuasion--a renowned international bestseller, with...
The foundational and wildly popular go-to resource for the science of influence and persuasion--a renowned international bestseller, with over 5 million copies sold--now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini--New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion--explains the psychology of why people say yes and how to apply these insights on human behavior ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucial aspect of behavioral science surprisingly easy to understand. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science in your own decision-making.
You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader--and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles of social psychology, but without understanding their intricacies, you may be ceding their power to someone else.
Cialdini's Principles of Persuasion:
- Reciprocation
- Commitment and Consistency
- Social Proof
- Liking
- Authority
- Scarcity
- Unity, the newest principle for this edition
Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--including a three-year field study on what leads people to change--Influence, New and Expanded EPB is a comprehensive guide to using these principles to move others in your direction.
Book Details Format: Hardcover | Pages: 592 | Language: English | Publisher: HARPER BUSINESS | ISBN: 0062937650
FormatHardcover
Pages592
LanguageEnglish
ISBN0062937650
EAN9780062937650
PublisherHARPER BUSINESS
Publication Date2021-05-04
EditionExpanded
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.65 Pounds
Length9.1 Inches
Width6.4 Inches
Height1.7 Inches
Shipping & Returns Fast, reliable shipping and easy returns on eligible items.
Most orders ship within 1–2 business days with fast, reliable U.S. delivery.
Eligible items can be returned within 30 days in line with our store return policy.
Why shop with AlbakiReads
Fresh Inventory from Major Publishers
Sourced through trusted book distributors, with fresh titles added regularly.
Secure Checkout
Your payment information is encrypted and protected every step of the way.
Fast U.S. Shipping
Most orders ship within 1–2 business days.
Books for Every Kind of Reader
From page-turners to timeless classics—find your next favorite read.
