How Design Makes Us Think PB: And Feel and Do Things
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Book Overview "... thought provoking, beautiful, and superbly created." --Paula Scher, Partner, Pentagram"Insightful and accessible, Sean Adams tackles...
"... thought provoking, beautiful, and superbly created." --Paula Scher, Partner, Pentagram
"Insightful and accessible, Sean Adams tackles design from every angle and every medium."--Jennifer Morla, President and Creative Director, Morla Design
AIGA medalist and former AIGA National President Sean Adams visually explores design principles and theory that affect the way we think and how we behave.
Design is everywhere. It's visceral. It's intellectual. It's emotional. While we often discuss the aesthetics of design, we don't always dig deeper into the ways design can overtly, or covertly, influence how we feel and act.
In How Design Makes Us Think, AIGA award-winning graphic designer Sean Adams walks us through the power of design to attract attention and convey meaning. Through hundreds of examples across design principles, from graphic design to industrial design to architecture, Adams illustrates how design can inspire, provoke, amuse, anger, or reassure us, or subtly or consciously influence our thoughts and behavior.
The book also delves into the sociological, psychological, and historical reasons for our responses to design, offering practitioners and clients alike a new appreciation of their responsibility to create design with the best intentions. How Design Makes Us Think is an essential read for designers, educators, advertisers, psychology enthusiasts, marketing professionals, and anyone who wants to understand how the design around us makes us think, feel, and do things.
Book Details Format: Paperback | Pages: 256 | Language: English | Publisher: PRINCETON ARCHITECTURAL PR | ISBN: 1616899778
FormatPaperback
Pages256
LanguageEnglish
ISBN1616899778
EAN9781616899776
PublisherPRINCETON ARCHITECTURAL PR
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.81 Pounds
Length9.6 Inches
Width7.5 Inches
Height0.9 Inches
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