Growing Up in Alphabet City: The Unexpected Letterform Art of Michael Doret
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Book Overview A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many moreIn this vivid and humoro...
A visual autobiography from the lettering legend behind iconic artwork for Kiss, Disney, the Knicks and many more
In this vivid and humorous monograph-meets-memoir, Los Angeles-based lettering supremo Michael Doret shares his top-secret tricks for making mere words into iconic words-as-images for clients such as Disney, Pixar, Time, Kiss, the Knicks and more. With more than 700 images, Alphabet City traces Doret's influences from 1950s Brooklyn to 2000s LA, showcasing his clever logo, signage and poster projects along the way. It also presents and preserves the pre-digital process of custom lettering--from initial pencil sketches to printer mechanicals to final art (plus some spurned client proposals for good measure!).
With original photo tutorials that teach all the classic lettering tricks, a foreword by type aficionado Nick Sherman and a freshly commissioned cover by Doret himself, Alphabet City offers a dose of welcome nostalgia--and endless inspiration--for letterform lovers of any generation.
Book Details Format: Hardcover | Pages: 328 | Language: English | Publisher: LETTERFORM ARCHIVE BKS | ISBN: 1736863320
FormatHardcover
Pages328
LanguageEnglish
ISBN1736863320
EAN9781736863329
PublisherLETTERFORM ARCHIVE BKS
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight4.05 Pounds
Length10.3 Inches
Width11.0 Inches
Height1.1 Inches
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