{"product_id":"focus-9780060799908-new","title":"Focus","description":"\u003cp\u003eWhat's the secret to a company's continued growth and prosperity? Internationally known marketing expert \u003cb\u003eAl Ries\u003c\/b\u003e has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\u003c\/p\u003e\u003cp\u003eUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003c\/p\u003e","brand":"HARPER BUSINESS","offers":[{"title":"New","offer_id":67779465576738,"sku":"9780060799908-new","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0893\/4755\/5618\/files\/9780060799908.jpg?v=1794450254","url":"https:\/\/www.albakireads.com\/products\/focus-9780060799908-new","provider":"AlbakiReads","version":"1.0","type":"link"}