Experiencing Innovation in Asia
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Book Overview Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? Th...
Does business model innovation look the same in Asia as it does in the Western world? If not, what can we learn from the differences? This book attempts to answer these important questions through a series of original cases concerning a variety of companies, from large multinationals to small social enterprises.
The cases arise from the Asian Strategy Project, an initiative conceived by ESSEC Business School and supported by Capgemini Consulting. As part of this unique programme, students were embedded in a company in an Asian emerging market and given the opportunity to develop their understanding of an innovative business model by working on real strategic issues that the company faced.
Written by ESSEC professors, this book gathers a representative selection of the resulting cases, creating a repository of knowledge for business students, teachers and professionals who wish to learn more about innovative business models in Asia.
Book Details Format: Hardcover | Pages: 308 | Language: English | Publisher: WORLD SCIENTIFIC PUB CO INC | ISBN: 9814689149
FormatHardcover
Pages308
LanguageEnglish
ISBN9814689149
EAN9789814689144
PublisherWORLD SCIENTIFIC PUB CO INC
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.19 Pounds
Length9.1 Inches
Width6.0 Inches
Height0.8 Inches
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