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  • Eco Intercollegia Sport (2nd Ed) by Grant Randy R book cover
  • Eco Intercollegia Sport (2nd Ed) by Grant Randy R book cover
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Eco Intercollegia Sport (2nd Ed)

by Grant Randy R

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The economics behind college athletics

$79.17 USD
$87.97 USD $79.17 USD
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Paperback New English

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AlbakiReads Editorial

The economics behind college athletics

This revised textbook examines college sports as an economic and institutional system, with particular attention to football and basketball. It equips undergraduate students with economic tools for analyzing the NCAA, athletic conferences, and universities, then applies them to questions about recruiting and coaching markets, athletic-department finances, and the role of sports within higher education. The scope also includes media commercialization, race and gender, and proposals for reform. Its organizing thread is the tension between athletics as a university activity and athletics as a major commercial enterprise.

Good fit for readers who enjoy

  • Undergraduates studying the business or economics of college sports
  • Readers interested in university athletics, sports finance, or NCAA institutions
  • Those exploring media, race, gender, and reform in college athletics

Themes

Economics of college sportsUniversity athletics and institutional prioritiesAthletic-department financeMedia commercializationRace, gender, and reform

Based on publisher information and book metadata.

Book overview

 

Why do universities place so much emphasis on athletics? Are the salaries of head coaches excessive? Should student-athletes be paid? Why is there so much cheating in college sports? Should athletic departments be subsidized by the university? Does Title IX unfairly discriminate against men's sports? This textbook is designed to help teach students about the business of college sports, particularly the big-money sports of football and basketball, allowing them to answer these and other important questions.

The book provides undergraduate students with the information and economic tools to analyze the behavior of the NCAA, athletic conferences, and individual colleges and universities in the market for college sports. Specific topics include the markets for athletes and coaches, the importance of athletics for colleges and universities, the finances of athletic departments, the influence of the media in commercializing college sports, issues of race and gender, and the possibilities for reforming college sports.

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