Designing Customer Service Processes
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Book Overview From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be des...
From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will discuss how service processes can be designed and improved to deliver the promised value proposition. This book is the sixth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Book Details Format: Paperback | Pages: 64 | Language: English | Publisher: WS PROFESSIONAL | ISBN: 1944659242
FormatPaperback
Pages64
LanguageEnglish
ISBN1944659242
EAN9781944659240
PublisherWS PROFESSIONAL
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.22 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.13 Inches
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