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Design Heuristics for Emerging Technologies: AI, Data, & Human-Centered Futures - Considerations for the Rights of Women

by Kem-Laurin Lubin

Designing technology with women’s representation in view

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AlbakiReads Editorial

Designing technology with women’s representation in view

Kem-Laurin Lubin presents a structured framework for evaluating and redesigning emerging technologies through questions of inclusion and equity. A central concept, “Ethotic Heuristics,” addresses how women are characterized—and mischaracterized—in AI and other technology systems. Case studies connect that framework to women’s health, privacy, consent, and cultural representation, while the book’s scope bridges product design with feminist and community-centered critique. The emphasis is practical: ethical design is treated not only as a matter for criticism, but as a set of considerations for shaping technology. Together, the framework and examples make women’s representation a specific lens on broader questions of human-centered design.

Good fit for readers who enjoy

  • Designers interested in inclusive approaches to AI and emerging technologies
  • Readers studying women’s representation, privacy, consent, or health in technology
  • Policymakers and scholars exploring feminist or community-centered technology critique

Themes

Human-centered technology designWomen’s representation in AIEquity and inclusionPrivacy and consentFeminist and community-centered critique

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Book overview

A forward-looking framework for ethical, human-centered technology design.

Unlike most books on AI and justice that stop at critique, Design Heuristics for Emerging Technologies goes further. Drawing on two decades of product design and industry leadership, Kem-Laurin Lubin presents an actionable framework for evaluating, rethinking, and redesigning technology itself.

At the center of the book is Lubin's Design Heuristics framework, a structured set of principles that guide more inclusive and equity-driven design. Within this framework, she introduces her signature concept of Ethotic Heuristics-a groundbreaking approach to addressing how women are represented and misrepresented in AI and technology systems. The book provides readers with:

  • Field-shaping framework for building technologies rooted in justice and inclusion
  • Ethotic Heuristics, Lubin's signature innovation, offering principles for ethical characterization in AI
  • Illuminating case studies on women's health, privacy, consent, and cultural representation
  • Influential contribution that bridges technical expertise with feminist and community-centered critique

Practical, rigorous, and culturally grounded, Design Heuristics equips designers, policymakers, and scholars to move beyond critique and create technologies that truly serve humanity.

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