Crafting the Service Environment
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Book Overview Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environme...
Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the Service Environment focuses on the key dimensions of service environments in the servicescape model and not much on its other aspects. This book is the eighth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Book Details Format: Paperback | Pages: 57 | Language: English | Publisher: WS PROFESSIONAL | ISBN: 1944659307
FormatPaperback
Pages57
LanguageEnglish
ISBN1944659307
EAN9781944659301
PublisherWS PROFESSIONAL
Publication Date1970-01-01
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.2 Pounds
Length9.0 Inches
Width6.0 Inches
Height0.12 Inches
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