Corporate Brand Design: Developing and Managing Brand Identity
Regular price
$72.93 USD
Regular price
$81.04 USD
Sale price
$72.93 USD
Unit price
per
You save $8.11 USD (10%)
In stock — Ships within 1–2 business days
Format
Print Book
Currently viewing
Paperback
$72.93 USD
$81.04 USD
Secure CheckoutYour data is protected
Fast U.S. ShippingShips within 1–2 business days
Authentic Titles100% Genuine Books
Book Overview Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their...
Corporate Brand Design offers a unique and comprehensive exploration of the relationship between companies, their brand design, and their stakeholders.
The book begins its approach with a literature review, to provide an overview of current thinking on the subject and establish a theoretical framework. The following sections cover key stages during the corporate brand development process: Brand signature design, its components and impact on brand reputation; website design and how it builds customer perception of the brand; corporate architecture design and the branding of space and place; brand experience design from a sensuality perspective. International case studies from a range of industries feature in each chapter to demonstrate how the theory translates to practice, alongside case questions to cement learning and definitions of the key constructs.
By combining academic theory with practical case studies and examples, readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand. The book is a useful resource for advanced undergraduate and postgraduate students of strategic brand management, corporate brand design and visual identity, and marketing communications.
Book Details Format: Paperback | Pages: 270 | Language: English | Publisher: ROUTLEDGE | ISBN: 0367515024
FormatPaperback
Pages270
LanguageEnglish
ISBN0367515024
EAN9780367515027
PublisherROUTLEDGE
Publication Date1970-01-01
Edition1
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.04 Pounds
Length9.69 Inches
Width6.85 Inches
Height0.6 Inches
Shipping & Returns Fast, reliable shipping and easy returns on eligible items.
Most orders ship within 1–2 business days with fast, reliable U.S. delivery.
Eligible items can be returned within 30 days in line with our store return policy.
Why shop with AlbakiReads
Fresh Inventory from Major Publishers
Sourced through trusted book distributors, with fresh titles added regularly.
Secure Checkout
Your payment information is encrypted and protected every step of the way.
Fast U.S. Shipping
Most orders ship within 1–2 business days.
Books for Every Kind of Reader
From page-turners to timeless classics—find your next favorite read.
