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Book Overview Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The...
Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice.
The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.
Book Details Format: Paperback | Pages: 416 | Language: English | Publisher: OXFORD UNIV PR | ISBN: 0190412429
FormatPaperback
Pages416
LanguageEnglish
ISBN0190412429
EAN9780190412425
PublisherOXFORD UNIV PR
Publication Date1970-01-01
Edition2
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight1.45 Pounds
Length9.1 Inches
Width6.4 Inches
Height0.9 Inches
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