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Brand Management: 3-in-1 Guide to Master Business Branding, Brand Strategy, Employer Branding & Brand Identity

by Santino Spencer

A three-part primer on building, marketing, and growing a brand

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Paperback New English

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AlbakiReads Editorial

A three-part primer on building, marketing, and growing a brand

Organized as three “7 Easy Steps” guides, this volume links brand management with marketing strategy and business development. The branding section addresses brand purpose, audience definition, competitor identification, market research, mission statements, naming, communication, and storytelling. Its marketing material turns to customer understanding, market analysis, distribution, the marketing mix, financial analysis, and strategy assessment. A final business-development section covers target markets, SMART goals, lead generation, website traffic, sales funnels, and viral marketing. Together, the book presents branding as an ongoing business framework that connects identity and reputation with customer research, promotion, and growth activities.

Good fit for readers who enjoy

  • Entrepreneurs establishing or clarifying a business brand
  • Small-business owners seeking an introductory overview of marketing planning
  • Readers interested in lead generation, sales funnels, and growth marketing

Themes

Brand identityMarket researchMarketing strategyBusiness developmentLead generation

Based on publisher information and book metadata.

Book overview

Brand Management - 3 Manuscripts in 1 Book, Including: Business Branding, Marketing Strategy and Business Development.

 

1)

BUSINESS BRANDING:

7 Easy Steps to Master Brand Management, Reputation Management, Business Communication & Storytelling.

 

YOU'LL LEARN:

  • Importance of branding
  • Understanding brand purpose with examples
  • Actionable steps that will help you build a brand trusted by people
  • Identifying the audience for your brand
  • Types of competitors and tips on identifying them
  • A comprehensive guide to market research
  • How to formulate your mission statement
  • Choosing the right brand name
  • Marketing strategies to spread the word about your brand
  • Innovative ideas to make your brand stand out
  • And much more!

 

2)

MARKETING STRATEGY:

7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.

 

YOU'LL LEARN:

  • How to understand the customer
  • Ways to navigate market analysis
  • The importance of the role that competition plays in strategy
  • Why distribution matters to your brand and consumers
  • The importance of the Marketing Mix
  • The purpose of conducting financial analysis
  • How to review and assess your marketing strategy
  • And much more!

 

3)

BUSINESS DEVELOPMENT:

7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.

 

YOU'LL LEARN:

- How to identify your target market

- Understanding your customer base and competitors

- How to identify the type of business you are running

- Setting and prioritizing SMART goals

- How to generate leads

- Increasing website traffic

- Using sales funnels to generate engaging leads

- Understanding how viral marketing works

- And much more!

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