Ben Jerry's Double Dip
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Book Overview Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and esta...
Ben & Jerry's Homemade, Inc., has done more than win the tastebuds of America -- it has earned the admiration of Wall Street and established a model for business owners and employees eager to earn profits without compromising their principles. In Ben & Jerry's Double-Dip, Ben Cohen and Jerry Greenfield offer the ultimate insider's guide to creating a values-led business that makes money while benefiting the entire community. Using examples from their own company as well as a host of others, these renowned innovators reveal: How your commitment to worthy social causes will result in unprecedented customer and employee loyalty -- and increased profit Practical advice on everything -- from hiring employees to choosing suppliers Nuts-and-bolts information on values-led finance, retailing, and human resources Ben & Jerry's Double-Dip is essential reading for anyone who owns, works for, invests in, or shops at a socially responsible business.
Book Details Format: Paperback | Pages: 300 | Language: English | Publisher: SIMON & SCHUSTER | ISBN: 0684838559
FormatPaperback
Pages300
LanguageEnglish
ISBN0684838559
EAN9780684838557
PublisherSIMON & SCHUSTER
Publication Date2011-04-29
EditionRevised
AccessoriesNo Accessory
ConditionNew
Product TypeQUALITY PAPERBACK BOOKS
Weight0.9 Pounds
Length8.9 Inches
Width6.0 Inches
Height1.0 Inches
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