Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts
You save $16.77 USD (40%)
Format


AlbakiReads Editorial Inside the making and cultural rise of Ted Lasso
Inside the making and cultural rise of Ted Lasso
Jeremy Egner maps Ted Lasso’s path from an NBC Premier League commercial to a major television production, using interviews with cast members, creators, and other key participants. The book follows the practical stages behind the series: its development, involvement with Apple, writers’ room, international casting, and the sets and locations that shaped its screen world. Alongside that production history, it examines the collaborative ideas associated with the show’s legacy, including teamwork, overlooked talent, friendship, and an emphasis on decency amid public discourse.
Good fit for readers who enjoy
- Ted Lasso viewers interested in the show’s development and production history
- Readers of behind-the-scenes television and pop-culture reporting
- Fans interested in cast, creator, and crew perspectives
Themes
Based on publisher information and book metadata.
Book Overview From The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026When Ted Lasso first aired...
When Ted Lasso first aired in 2020, nobody--including those who had worked on it--knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed "nice guy" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop-culture phenomenon is secure.
In Believe, entertainment journalist and Ted Lasso fan Jeremy Egner traces the show's creation and legacy through the words of the people at its center. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writers' room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.
Brimming with careful reporting and written to match the show's heart and humor, Believe tells a story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still has the power to bring us together--a story about what happens when you dare to believe.
Book Details Format: Hardcover | Pages: 368 | Language: English | Publisher: DUTTON BOOKS | ISBN: 0593476069
Shipping & Returns Fast, reliable shipping and easy returns on eligible items.
Most orders ship within 1–2 business days with fast, reliable U.S. delivery.
Eligible items can be returned within 30 days in line with our store return policy.
Why shop with AlbakiReads
Sourced through trusted book distributors, with fresh titles added regularly.
Your payment information is encrypted and protected every step of the way.
Most orders ship within 1–2 business days.
From page-turners to timeless classics—find your next favorite read.