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Believe: The Untold Story Behind Ted Lasso, the Show That Kicked Its Way Into Our Hearts

by Jeremy Egner

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AlbakiReads Editorial Inside the making and cultural rise of Ted Lasso

Inside the making and cultural rise of Ted Lasso

Jeremy Egner maps Ted Lasso’s path from an NBC Premier League commercial to a major television production, using interviews with cast members, creators, and other key participants. The book follows the practical stages behind the series: its development, involvement with Apple, writers’ room, international casting, and the sets and locations that shaped its screen world. Alongside that production history, it examines the collaborative ideas associated with the show’s legacy, including teamwork, overlooked talent, friendship, and an emphasis on decency amid public discourse.

Good fit for readers who enjoy

  • Ted Lasso viewers interested in the show’s development and production history
  • Readers of behind-the-scenes television and pop-culture reporting
  • Fans interested in cast, creator, and crew perspectives

Themes

Television productionCreative collaborationCasting and writers’ roomsPop-culture legacyDecency and teamwork

Based on publisher information and book metadata.

Book Overview From The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026When Ted Lasso first aired...
From The New York Times's Jeremy Egner, the definitive book on Ted Lasso, returning for Season 4 in Summer 2026

When Ted Lasso first aired in 2020, nobody--including those who had worked on it--knew how a show inspired by an ad, centered around soccer, filled mostly with unknown actors, and led by a wondrously mustachioed "nice guy" would be received. Eleven Emmys and one Peabody Award later, it's safe to say that the show's status as a pop-culture phenomenon is secure.

In Believe, entertainment journalist and Ted Lasso fan Jeremy Egner traces the show's creation and legacy through the words of the people at its center. Drawing on dozens of interviews from key cast, creators, and more, Believe takes readers from the first, silly NBC Premier League commercial to the pitch to Apple executives, then into the show's writers' room, through the brilliant international casting, and on to the unforgettable set and locations of the show itself.

Brimming with careful reporting and written to match the show's heart and humor, Believe tells a story of teamwork, of hidden talent, of a group of friends looking around at the world's increasingly nasty discourse and deciding that maybe simple decency still has the power to bring us together--a story about what happens when you dare to believe.
Book Details Format: Hardcover | Pages: 368 | Language: English | Publisher: DUTTON BOOKS | ISBN: 0593476069
FormatHardcover
Pages368
LanguageEnglish
ISBN0593476069
EAN9780593476062
PublisherDUTTON BOOKS
Publication Date2024-11-12
AccessoriesNo Accessory
ConditionNew
Product TypeHARD COVER BOOKS
Weight1.3 Pounds
Length9.22 Inches
Width6.36 Inches
Height1.27 Inches
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